I know a lot of people stuck in the past have a difficulty with the concept of streaming when they prefer how the world of ‘sales’ has treated them historically. The only constant however is that things change and this is very eloquently put and presented in Marc Geiger’s presentation from MIDEM. Thanks to Brian Tharme for the heads up on this one. Watch and let me know what you think in the comments on this blog.
What is the most popular Genre of music worldwide? If you are a producer are you backing a lame horse with the music you make? Should you switch styles if you are keen to make a living from making music?
In order to get an answer I took a high level look at Google Search Trends in this video, comparing the popularity of the search terms for genres of electronic music. The results were eye opening but it’s clear that at such a high level there may be some mis-representation. The tool itself allows more granular analysis so this blog post is chance to take look at the global picture of genre popularity from Google’s perspective since 2004 (ie this is not based on actual sales – it is based on search terms input into Google)
If you want more detail you can use the Limit To function. This breaks down the analysis into logical categories such as:
- Arts & Entertainment
- Autos & Vehicles
- Beauty & Fitness etc
Selecting the broad category of Arts & Entertainment and a sub category of Music & Audio felt like a good level to improve the comparison. Dance and Electronic Music is available for more detail but I wanted to compare the popularity of Hip Hop and Rock to ‘Dance’ categories to get a more detailed barometer on what styles are popular worldwide.
Soulful vs Deep vs Electro
The first comparison I made was Soulful House vs Deep House vs Electro House.
This shows a recent downtrend in the overall dominant Electro House genre and a climb in popularity of Deep House, whilst the Soulful House genre overall is constantly a ‘niche’ style of music. Geographically South Africa is more interested in Deep House and Soulful House than other territories – both styles are hugely popular there relative to other regions. We’ve seen how South African artists such as Black Coffee have become hugely influential on the scene and here’s some data to back up why that may be.
Soulful House Geographic Breakdown
Deep House Geo Breakdown
Electro House Geo Breakdown
Trance vs Soulful vs Deep vs Electro
I’ve known Trance was popular for a long time worldwide. It was consistently one of the most requested styles to learn from students I taught at Point Blank. So I dropped it into the comparison and you can clearly see a huge dominance since 2004 but actually a slow decline. From my perspective I guessed this would be the case anyway as I hear less people talking about the style on social media etc.
The interesting thing is the Geo breakdown, showing the dominant territories of interest for the style. Those of you who are gigging Trance DJs, you know where to direct your agent 😉
Geo Breakdown for Trance.
The incredible rise (and recent fall) of Dubstep
So here’s the big one, the monstrous (relatively recent) increase in popularity worldwide of the genre dubstep. Take a look at the results below and you’ll see its meteoric rise (followed by a quite rapid dip in the last year but still overall the genre is strong).
Geo Breakdown for Dubstep
It’s a big one for sure but just for perspective I wanted to see how the king of the electronic genres compared with two other popular styles; Rock and Hip Hop.
So in conclusion, remember this is NOT SALES DATA. It is all based on google searches. It’s clear which are the genres to produce in and if you’re a DJ you know where to head for those gigs! Have a play around for yourselves by visiting Google Search Trends now and let me know of your findings!