I know a lot of people stuck in the past have a difficulty with the concept of streaming when they prefer how the world of ‘sales’ has treated them historically. The only constant however is that things change and this is very eloquently put and presented in Marc Geiger’s presentation from MIDEM. Thanks to Brian Tharme for the heads up on this one. Watch and let me know what you think in the comments on this blog.
Offline video viewing is coming in November – as a channel partner I got an email about it (see below). Just the other day I was talking about this very subject with someone.. how annoying is it when you’re watching a video and you go into a tube tunnel and the video stops? So youtube are now adding the ability for users to ‘store’ videos for 48 hours on their devices.. interesting.. could this be a sign of the rumoured forthcoming music service?
We’re writing to let you know about a new functionality that is currently scheduled to launch in November that impacts your content. This functionality is part of ongoing updates to give users more opportunities to enjoy videos and channels on YouTube mobile. The functionality is launching with all partners enabled but if you wish, you can disable now. Below is more information on the functionality and directions for how to disable.
On the YouTube app, users will be able, through the “add to device” functionality available on videos and playlists, to designate certain content that they can watch for a short period of time when an Internet connection is unavailable. With this, if a user experiences a loss of connectivity, they will still be able to watch the videos that they’ve added to their device for a limited period of up to 48 hours. If the device is offline for more than 48 hours, the content cannot be viewed offline until the device reconnects. Once connected, the offline window refreshes and the viewer is able to watch the content again.
How it works for viewers
From the watch page through the “add to device” functionality feature, viewers will be able to designate certain content that they can watch for a short period of time when they do not have connectivity. At the time when the user no longer has connectivity, they will be able to watch the videos and playlists that they have added to their device by accessing the videos through an “on device” section of their guide.