I had a really good chat with someone last night and it was about the ‘modern’ music world. Our shared feeling was that with today’s approaches to promotion we possibly know TOO MUCH about the music, the artists, how things are made. This means that by the time an album drops we’ve lost that magic and mystery that used to be there on first listen back in the day. Now this discussion was mainly focused on major commercial artists but I think it’s applicable to underground artists too.
Fact TV with their ‘Against the clock’, Point Blank/Sonic Academy/Manchester MIDI school with their deconstructions – these people are allowing us to know possibly too much about how people work.. It could be argued in some cases they are lowering the ‘stars’ down to our level.. showing them as being perhaps too human. I can see why many do it though, it’s often financial (certainly in the case of ‘courses’ from artists at some of the schools) – getting paid to go over one of your reject tunes is a good way of making use of wasted time and earning something for it. If it’s not financial it’s done on the promise of extra promotion.. bringing attention to the artist/school/channel – much more than helping the viewers to learn more.
Now i’m not against TEACHING/INSTRUCTING.. I class that as different. Showing people how to use techniques that they can adapt to shape their own sound is the way forward. Core knowledge, core skills.. these are the most important things to learn. Everything else is window dressing.. giving things context. I’m guilty of window dressing on my channel.. but I have little time and i’m not running it as a business.. others are and they have time and financial resources to do things better. I’m encouraging all of you focusing on deconstructions and behind the scenes stuff to consider the long term implications to the way people experience music as LISTENERS/CONSUMERS in the future.
I can see a backlash coming, in the future people might prefer to know less about the ‘names’ on their scene.. to bring that MAGIC back. To bring back the excitement of listening and experiencing the music for what it is.. MUSIC.
Those of you who want to learn can keep learning, i’m all for information sharing – it’s a major part of who I am. I just think we need more innovation, more individuals, more characters…. people who make something that sounds so unique, so interesting.. and we never know how it happened.. how it was made.. bringing back the MAGIC to music (Burial anyone). Stop focusing on what others are doing.. focus on yourself, your sound, who you are, where you sit in the big picture.. If you sound like everyone else out there WHAT IS THE POINT?