I’ve been into a lot of Conan Liquid’s productions over the years and when I see a link on twitter or facebook it’s always a definite listen. So I dashed over to Traxsource to take a listen to the new one. On first listen I didn’t ‘get’ it at all, I just thought it sounded nothing like the usual kind of Conan Liquid track. I looked at the artwork, looked at the waveform and still didn’t get it. Then I read the text; here’s an extract:
“The aim was to create a release that sounded like an undiscovered 80’s 12″. One that we stumble across in a second hand store on a label we’ve never heard of” (Conan Liquid).
This of course resonated with me, being a vinyl hunting teenager in the 80s (I actually worked in a record shop too) I decided to listen again, this time with my eyes shut. Everything slotted into place, I was transported back to that timeframe, back to that record shop and back to those early 80s parties I went to when I was under the legal age to drink.
Why didn’t I feel this on first listen? Was I distracted by the identikit template format of the shop page? The artwork didn’t convey the music for me but I don’t want to go nitpicking, this is a nice release. I think something is missing, not just from this track but all tracks on digital stores – itunes included.
You can see why vinyl is so popular again, it’s the ‘experience’ of finding a track, taking it out of the sleeve and physically putting a record on a deck. Despite becoming an evangelist of the digital sound I do miss this aspect. If only there were a to recreate this experience somehow in a digital store? Traxsource’s website update is great but I wonder if instead of a generic template for ALL pages we need to start seeing stores where the labels have a large degree of customisation, almost like myspace of old. The selling framework is there but more of an identity is available. I don’t know, it feels like things could be ‘better’ in the digital world in the future, we just need someone to come along with creative thinking and good funding. Anyone got any ideas?